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  • Writer's pictureVeronica Pascal

5 Ways to Create Conversion Facebook Ads

Updated: Jan 22

Boosting your product or service’s visibility relies on creating conversion Facebook ads.

Are you seeing minimal conversion on your Facebook ads? How about struggling to find the right content to post? Facebook is a powerful tool when it comes to boosting the visibility of your products and services. Take these 5 tips into consideration the next time you create a Facebook ad. #1: Target the Right Group of People on Facebook

The first way to create engaging Facebook ads is to target the right group of people. Who is primarily buying your product or service? Is it a female teenager or a middle-aged male? Honing in on who you are targeting will help you tailor your ads to that group. For example, certain color schemes and text can resonate better with one group compared to another.

#2: Create Engaging Content for Your Ad

Your ads shouldn’t be repetitive or the same thing your competitors are doing. Instead, you want to think of a unique idea to get the word out about your business. This could be making a short video or using a trending sound. Whatever the case, you want to ensure you are generating engaging Facebooks ads to promote visibility.

#3: Create Facebook Funnel Ads

Facebook funnel ads are another way to improve conversion. Finding the right customer base and drawing attention to your ad is the first step. Then, you want to direct their attention to a link that offers more information. Finally, your funnel should persuade your potential customer to make the sale through a discount or other incentive.

#4: Choose the Right Product to Advertise

Conversion Facebook ads rely on finding the right products to advertise. You want to find a problem that consumers are facing and give them a solution. For example, if you find that a large number of consumers aren’t able to clean their windows properly, you would offer a window cleaning solution. Engaging in market research will help you find which products to advertise.

#5: Choose a Video for Your Ad Instead of Pictures

Consider using a video instead of a flat picture advertisement. Consumers are more engaged with a video as it catches their attention compared to scrolling past a flat ad. Keep in mind that the entire video doesn’t have to directly relate to the product you are promoting. If you explain everything about your product right away, consumers will be less likely to reach out and learn more.


Boosting your Facebook ad conversion takes careful consideration of different elements, from Facebook funnel ads to choosing the right customer base. The specifics of your advertising strategy will depend on the product or service you are promoting. This is why it can be beneficial to work with an expert.

A professional, like Veronica Pascal, that understands how to improve conversion in your ads is indispensable. Expert insight gives you the ability to improve visibility and increase revenue. Reach out today to learn more. Veronica Pascal

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